By All Means, Build

By All Means, Build

We've heard how risky our mid-life crisis is, and how likely we are to fail. We've been met with horrified eyes, dubious brows, and shaming head shakes. We've also heard how brave and resourceful we are. The truth is we've allowed ourselves to be driven by our values. We believe in inclusion and connection, and we know we can help provide these things with our baking.

Announcement! We're Adapting!

Announcement! We're Adapting!

Steve and I both practice vulnerability. We believe shared experiences lead to deep connection. This is how we live our personal lives, and these values carry over into our small business.

How Vitacost Saved Valentines Day

February was a great time to express our love and gratitude for our customers by having a Valentines Sale. The orders stacked up fast, and we soon realized our ingredients weren't going to stretch...

Oh That Fluffy Frosting!

One of our favorite feedback moments occurred when our phone rang mere minutes after dropping off an order. I panicked a bit, fearing something was wrong with the cupcakes, but the customer's voice eased my anxiety and filled me with joy.

Shared Experiences and Needs in the Food Allergy Community

Steve and I, and our two teens, live a busy Celiac and multiple food allergy family life. This entails cooking meals from scratch, scrutinizing every label in the store, and maintaining a scrubbed and sanitized kitchen. Every day. It can be exhausting.